This is ultimately a personal reflection. A personal reflection I am sharing with you.
I can’t believe it.
Nothing. Not a single commercial.
Not a single one has any charm or value in my personal opinion and if you argue for one I’m not going to hear it. You’ve just forgotten how good they were at one time.
Super Bowl commercials are done for. They no longer carry the same prestige as they have before. Unfortunately, the state of the super bowl commercial is in shambles compared to its previous glory. The quality of each advertisement and the humor or originality is entirely sliding on a downward trajectory year after year. And it is sad. I believe I also have the answer as to why this is the case. The culprit is the same catalyst for changes throughout our entire world, the mothaluvin’ internet.
Every company is looking to go viral now with their marketing. Meaning a lot of their online campaigns are their best and brightest advertising minds heading those. Without having to wait for the super bowl commercials ideas that may be reserved over the course of a year for THE Super Bowl commercial that year. Now can see just as many eyes on the internet as it can on super bowl Sunday, so there’s no need to reserve your best work for it.
Just from top to bottom, the state of commercials this year was sub par. I have to believe anyone under the age of 18 has to be like “what is these boomers obsession with commercials during the super bowl?”. The answer is at one point in time Super Bowl commercials were the highest form of art.
I mean the HIGHEST FORM.
Flyover Wire 
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